Platino

We collaborated, concepted, and designed Klar Platino to bring exclusivity and empowerment to a new generation of Klar users. The product redefines what it means to bank in Mexico—putting accessibility, prestige, and technology at the forefront of personal finance.

From the card design, website, and social media strategy through to the visual campaign, Klar Platino was crafted to feel elevated yet attainable. It speaks to an ambitious, digitally native audience looking for more from their money, without the hidden fees or outdated gatekeeping of traditional legacy banking.

The Klar Platino project was more than just a card—it was a statement. It was about giving people the power to elevate their financial lives without barriers. I’m proud to have played a role in bringing that vision to life through thoughtful concept, design, and storytelling.