Klar.mx

Klar is a digital financial services platform that enables users to manage their money securely and conveniently from their smartphones. Headquartered in Mexico City, this fintech app has grown to serve over two million users.

After establishing a refreshed brand identity, I was tasked with applying it to the company website. In line with the design of Klar’s core application, the updated site embraces a sleek, minimal color palette and places a strong emphasis on information hierarchy.

We opted for a combination of custom 3D renders, illustrations, and photography to help portray the brand as a premium product. At the very heart of the brand, there is a desire to display a sense of aspiration.

My approach to web design is rooted in creating user-centered experiences that are both visually engaging and functionally intuitive. I have a strong command of design systems, responsive layouts, and accessibility best practices.